GoKo: Case Study online delivery service for Kosher supermarket

In order to expand their business and to improve service levels, GoKo started their online shop in the Summer of 2018. Since then, customers can order 24/7 online with their preferred device. And they can select out of more than 3,000 Kosher products in the GoKo online catalogue. Orders are delivered at the customers’ desired timeslots. And GoKo is very fast with their delivery service. Orders coming in before midnight will be delivered on the next-day afternoon or evening. There is even a nationwide delivery service throughout the UK mainland within less than 24 hours after dispatch of an online order.

When GoKo learned about the Grocery Commerce Cloud over a web search, they had more or less decided already on another software supplier until they had a closer look at the solution of SAAS Software as a Service AG. Both its Online Shop and Back-Office persuaded GoKo to start the project for their Kosher supermarket delivery service with the solution from SAAS. And GoKo realized that they wouldn’t need only a software but also training and consulting to streamline their picking and packing processes. And the Grocer Success Program of SAAS proved to be the right answer to GoKo’s questions.

Only after a bit more than three months, GoKo’s brand new online shop was ready to go online – and only after another two months it did! And the new website did not only cover the e-commerce needs but was also a perfect stage to present the two existing local Kosher supermarkets. Thanks to the integrated content management system SAAS CMS light, GoKo can manage their marketing content now fully themselves.

GoKo is doing all the picking and packing for their online delivery service in one of their two existing Kosher supermarkets. Picking of Kosher food and household items is happening in the so-called ‚wave picking’ method. That means that all items of all customers of a delivery cycle are picked altogether. This reduces ways significantly and allows a picking performance of up to 800 items per hour per picker. Fresh Kosher food from external suppliers like e.g. butcher’s or bakery is ordered automatically by the Grocery Commerce Cloud Back-Office overnight and delivered just-in-time to GoKo. Customer specific packing is taking place in a dedicated packing area in one of the two Kosher supermarkets of GoKo. The system tells the packer in which bag or box and in which order the goods have to go.

Delivery in the London area is done with their own vans. To optimize routes and to minimize distances, GoKo plan to use a route planning system that is interfaced to the Grocery Commerce Cloud. In the Back-Office, GoKo Kosher supermarket can define how postal codes are ordered on which days, and in which timeframes. SAAS considered the specifics of the UK’s postal code logic to be able tu fulfill nationwide delivery which ist  executed by external carriers. Thanks to the Grocery Commerce Cloud working together with the carrier this is also automated and efficient.